Hootsuite review

Hootsuite is a full suite for publishing, engagement, listening and analytics, and it includes more listening on its entry plan than most rivals. Standard, from $99 per user per month billed yearly, covers up to 10 social accounts with unlimited scheduled posts, AI post and image generation, one inbox for messages, analytics and reporting, and brand and competitor monitoring. Professional, at $199, adds unlimited accounts, automated inbox replies and DM workflows, 30-day Quick Search listening, trend forecasting up to 90 days ahead, custom and scheduled reports and benchmarking against up to 20 competitors. Advanced, at $399, adds content review and approval, message assignment and auto-routing, and team performance reporting. Enterprise adds SSO and advanced listening. The Wisdom AI assistant runs on every plan. The drawback is price: it has the highest per-user entry cost here, and approvals, which most agencies need, only arrive on Advanced. It suits larger organizations better than small agencies.

Who it is for

Larger organizations that want listening, trend forecasting and governance in one suite.

Price

Standard from $99 per user per month billed yearly.

Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Up to 10 social accounts and unlimited scheduled posts on Standard
• One inbox for messages, plus brand and competitor monitoring
• Automated inbox replies and trend forecasting up to 90 days on Professional
• Content approvals and message auto-routing on Advanced
• Wisdom AI assistant and MCP connectors on every plan

Strengths and weaknesses

• Strength: Social listening is included from Standard
• Strength: Unlimited social accounts from Professional
• Strength: Monthly or annual billing on all self-serve plans
• Weakness: Highest entry price per user on this list
• Weakness: Approval workflows wait for Advanced at $399
• Weakness: Trial accounts have daily posting limits and no bulk scheduling

Key facts

• Free trial: 14 days
• Paid plans: Standard, Professional, Advanced, Enterprise
• Social accounts: 10 on Standard, unlimited from Professional

Where it ranks

Hootsuite is No. 10 in our Best Social Media Management Tools verdict.