Fabulous review

Fabulous started as a habit tracker and now describes itself as a self-improvement, coaching and mental health platform. It began at Duke University's Center for Advanced Hindsight, and its design follows a coach-led path: you start with a small morning routine, then add habits through guided programs on topics such as sleep, focus or anxiety. Beyond habit check-ins it includes a daily coaching series, a to-do list, a gratitude journal, affirmations, meditations, breathing exercises and short workouts, plus live challenges and bookable sessions with a real coach. It holds Editors' Choice on the App Store. The trade-off is cost and focus. The App Store listing says Premium adds unlimited habits for morning and evening routines along with premium programs and one-on-one coaching, and it lists many Premium prices from $16.99 to $59.99, with a note that pricing varies by country. We could not tie one price to one plan, so pricing is pending. For plain streaks and stats, Streaks or Loop do more with less.

Who it is for

People who want coaching around a morning routine

Price

See vendor pricing (USD check pending); free download with a Premium subscription.

US price check pending. See the vendor pricing page.

Key features

• Guided morning, afternoon and evening routines
• Coaching series on topics such as anxiety, self-love and productivity
• Book one-on-one sessions with a human coach
• Gratitude journal, affirmations, breathing exercises and short workouts
• Live challenges with other members

Strengths and weaknesses

• Strength: Began at Duke University's Center for Advanced Hindsight
• Strength: More guidance than any other app here, including live coaches
• Strength: App Store Editors' Choice
• Weakness: Unlimited habits require Premium
• Weakness: Many listed Premium prices with no clear single rate
• Weakness: Broad wellness content is more than a simple habit tracker needs

Key facts

• Origin: Duke University's Center for Advanced Hindsight
• Platforms: iPhone, Apple Watch, Android
• App Store rating: 4.4 from 90K ratings
• Human coaching: Bookable sessions

Where it ranks

Fabulous is No. 10 in our Best Habit Tracker Apps verdict.