Review · AI tools
Better Analyst review
An AI data analyst, formerly Formula Bot, that chats with connected spreadsheets, ad accounts and databases and builds dashboards.
By the KeenVerdict research desk · Updated November 12, 2026
- Features (40%)
- 8.4
- Ease of use (30%)
- 8.8
- Value (30%)
- 8.2
Better Analyst is the new name for Formula Bot, and it has grown from a formula generator into a chat analyst over connected data. The pricing page lists connectors for Google Sheets, Airtable, GA4, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server, Supabase, Power BI and Tableau, which suits marketers whose numbers live in several tools. Pro costs $30 a month billed monthly and includes unlimited chat, unlimited data sources, dashboards refreshed daily and 3,000 AI credits for bulk jobs such as PDF extraction. Chat, charts and dashboards never use credits, which makes costs predictable. Team at $149 a month covers 5 people, adds a Slack agent, hourly Data Flows and free viewers. The free plan is tight at 10 messages and one source a month, so it is a trial more than a working plan. For small teams that want answers across ad, analytics and database sources without a BI project, it is good value.
Who it is for
marketers and small teams with many SaaS data sources
Price
Free plan; Pro $30 per month billed monthly; Team $149 per month for 5 people; annual billing saves up to 33%.
$30 /mo Billed monthly. Cancel anytime.
Quoted from the vendor pricing page on November 12, 2026.
Key features
- Connects Google Sheets, Airtable, GA4, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server and more
- Unlimited chat on paid plans; chat does not use AI credits
- Dashboards refreshed daily, plus scheduled tasks, alerts and Data Flows
- Pro includes 3,000 AI credits a month for PDF extraction and row enrichment
- Team adds a Slack agent and free viewers for dashboards
Strengths and weaknesses
- Strength: Chat, charts and dashboards never consume credits
- Strength: Unlimited data sources on Pro, including Power BI and Tableau
- Strength: Team covers 5 people for $149 a month with free viewers
- Weakness: Free plan allows only 10 chat messages a month and 1 data source
- Weakness: Hourly Data Flows and Slack delivery require the Team plan
- Weakness: Older guides and reviews still use the Formula Bot name
Key facts
- Free plan: Yes, 10 messages and 1 source a month
- Pro price: $30 per month billed monthly
- Former name: Formula Bot
Where it ranks
Better Analyst is No. 4 in our Best AI Data Analysis Tools verdict.
Alternatives we scored
Visit betteranalyst.com · Questions or corrections: editorial@keenverdict.com