Animoto review

Animoto is a template-first video maker aimed at marketing videos, slideshows and simple promos rather than detailed editing. The free plan allows unlimited video creation at 720p, screen and webcam recording and 50 licensed music tracks, but every video carries an Animoto watermark. Basic costs $9 per month billed annually, or $19 month to month, and removes the watermark, allows unlimited downloads at 1080p and adds customizable video landing pages. Professional, at $19 per month billed annually, adds your logo and colors, 3,000 licensed music tracks, more than 1 million Getty Images stock photos and videos, 4K export, video analytics and voice-over. Professional Plus adds a shared team workspace for 3 users and time-stamped comments. The licensed music and Getty library are the main reasons to choose Animoto, because they avoid copyright worries for business videos. The trade-off is control: Animoto has less of a free-form timeline than Clipchamp, CapCut Online or Kapwing.

Who it is for

Small businesses and photographers who want polished template videos with licensed music.

Price

Free plan with watermark; Basic $9 per month billed annually or $19 monthly.

$9/month Billed annually Save $120/year
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Unlimited video creation from templates
• Screen and webcam recording
• Licensed music tracks, 3,000 on Professional
• Getty Images stock photos and videos on Professional
• Customizable video landing pages and video analytics

Strengths and weaknesses

• Strength: Very simple template workflow
• Strength: Licensed music and Getty Images stock on higher plans
• Strength: Basic plan removes the watermark and exports 1080p
• Weakness: Free videos carry an Animoto watermark and stop at 720p
• Weakness: Limited timeline control compared with Clipchamp or CapCut
• Weakness: 4K and voice-over need the $19 per month Professional plan

Key facts

• Free plan: Yes, 720p with watermark
• Basic: $9 per month billed annually, $19 monthly
• Professional: $19 per month billed annually, 4K
• Free music: 50 licensed tracks

Where it ranks

Animoto is No. 7 in our Best Online Video Editors verdict.